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@pratik I'm also thinking of personal and topical blogs. Those account for 90%+ of the sites I follow. I relate to people through their writing far more than the design of the site when I click through (and I do click through sometimes, though I prefer not to be forced into it). For me, as a reader, the design is simply not that important (as long as it doesn't get in the way). Very, VERY few sites are interesting in their design (to me). I guess that's a little sad for people who spend a lot of time on their sites, but honestly that feels like time that would be better spent, from my perspective as a reader, writing/creating.